Apr 23 2008

Style Matters When People Search

Posted by cheyennejack at 11:55 PM
1 comments
- Categories: Healthcare | SEO / Marketing

Share this: del.icio.us digg StumbleUpon Facebook Technorati Fav Mixx Spurl newsvine Furl reddit Yahoo! My Web Wists Simpy BlinkList BlogMarks smarking Ma.gnolia MSN Live Google Bookmarks Segnalo diigo excites Netvouz

My friend Stephen Wilkins, has recently started up a blog covering the topic of copyediting in AMA style.

Wilking Publishing Logo

amaediting.blogspot.com

Whats amazing to me is the number of different styles of writing he has to cram into his brain all one time, whether it be AMA, Chicago Style or Strunk & White, or whatever.  I think that last one is just a book every writer is supposed to have.  Then, you throw in different languages and even sub-languages like American-English vs. British-English.  People really do care A LOT whether you spell organization with a 'z' or a 's'.

It does make me wonder though about how to make parsers and tokenizers for doing things automatically like this.  Kind of spell check for styles.  Granted MS Word has become such a huge beast that I watched it spell-check correct him on superscripts following correctly spelled words.  If anyone knows how to fix this, respond here or to his blog.  Its ridiclous.

Again I digress.  While these "Style Lexicon Parsers" could be used to trim up many rules, another highly interesting feature would be if Search Engines built these into their engines.  Right now they may or may not ding your site in results for not having proper XHTML, Section 508 or other W3C type standards. 

What if there were engines out there that would read these documents for style guides to determine who are the authorities based upon their due process and copy editing?  I mean what percentage of the world can tell the difference between an mdash and an ndash? A german double S vs Beta?  Do we know if you should hyphenate mind-bending?  To most people doubtful.  

However, people don't care if their web pages are XHTML compliant.  What they do care about is that a set of individuals, sat down, took the time and made it right.  A set of individuals carefully applied their craft.  It demonstrates care and implies integrity. Perhaps that should boost a documents importance.  It should make a difference.

Style; understood or not, implies care.  My time is valuable, I want to use products that have been cared for, not dumped and forgotten for me to pick-up.

Now, Stephen, come along and copy edit this mess. 


Share this: del.icio.us digg StumbleUpon Facebook Technorati Fav Mixx Spurl newsvine Furl reddit Yahoo! My Web Wists Simpy BlinkList BlogMarks smarking Ma.gnolia MSN Live Google Bookmarks Segnalo diigo excites Netvouz




Comments

Baron Toler

Baron Toler wrote on 05/07/08 8:19 AM

I definitely agree with you that writing style is important. I always take great care crafting my copy/emails/etc, and it really bothers me when people send me messages full of obvious spelling and grammatical errors. I read Neal Stephenson's Snow Crash long ago, which is based on the premise that language is essentially a programming language for the human mind. The psychology discipline of NLP proves this to be true in most cases as well. Therefore, when someone sends me a sloppily constructed message or posts garbage copy on their sites, it becomes a window into their unorganized personal/corporate mind.

Write your comment



(it will not be displayed)