May 6 2008

Free SEO Keyword Difficulty Tools

Posted by cheyennejack at 6:26 PM
1 comments
- Categories: SEO / Marketing

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Now that you have found some keyword phrases you like using the wordtracker free keyword search volume tool, I'm sure you are ready to run out and start capitalizing. Hold on Tonto!

Another valuable tool you will need to determine is keyword difficulty. This gives you an estimate of just how hard it will be to reach top 10 status for your term. Two free services are Google Adwords Keyword Tool and The Keyword Difficulty Check at SEOChat.

Google's tool is not nearly as finite, but will give you results for multiple related keywords showing volume and difficulty in the same graph. Use this in addition to your search volume tool to hone in on keyword phrases to research further.

The second tool gives more finite numbers to work with. Enter the keyword phrases you found with the volume tool or Adwords Tool and enter them here to find a difficulty range. The higher the percentage, the harder it will be to get top 10 placement. For instance when I first started www.mohawksrock.com I found that the term "mohawks" was searched at a volume of 252, and had a difficulty of 50%. "Mohawk Hair" was searched 200 times but was only 41% difficult. It made better sense for me to sacrifice those 50 hits to try and get top 10 placement on the easier term.

The previous article spoke about how Atlanta Occasions discovered that "wedding dresses" was searched 8000 times while "weddings" saw less than half of that volume at 3,700. The golden goose being that "wedding dresses" actually had a lower difficulty rating of 61% vs. that of "weddings" at 75%. Pursuing the higher volume, less difficult keywords is an obvious choice even if they aren't always easy to find. Still utilizing this tool to make volume vs. difficulty decisions on terms like "mohawks" vs. "mohawk hair" won't be as easy, but will still pay dividends and help you make better informed decisions based upon real user behavior, and not just lofty stakeholder opinion.


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Comments

Kam

Kam wrote on 05/08/08 7:30 PM

Great article, very informative!

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