Category: SEO / Marketing

Apr 8 2008

Keyword Search Volume Tool - WordTracker.com

Keyword Search Volume Tools are useful for getting a baseline of how often a term is searched.  The one I have been using is at WordTracker.com.

Its algorithm is used by collecting data from searches performed at Dogpile.com and...

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1 comments - Posted by cheyennejack at 6:59 PM - Categories: SEO / Marketing

Feb 14 2008

Chuck Norris? You Can't Google Chuck Norris.

Why won't Google let you find Chuck Norris?

Head over to Google and type in the term 'Find Chuck Norris'. Then select the good ol' "Feeling Lucky Button".

My friend Jay told me about this and I got quite a good chuckle thinking about how creative and funny those Google folks can get.

But wait, whats this? Oh yeah the URL is not a google URL at all. This is somebody else's webpage impersonating a Google page. How's this?

The "I'm feeling lucky" button of course, returns you the top page for your search result. Type in the term "Caring For Diabetes" and you are brought to the top page about caring for diabetes. Type in "The Mohawk Social Network" and of course, you go to my MohawksRock.com site.

Well Mr. Arran Schlosberg in a brilliant marketing scheme has the top result for 'Find Chuck Norris' and is taking advantage of it. Here's how you can help this interesting experiment, which I'm sure will have others clamoring for this spot.

Write a blog post with the following code in your HTML view or provide a link back to his page with text reading either "Chuck Norris" which is his goal, or "Find Chuck Norris" which he already has. Here is the code. <a href="http://clients.arranschlosberg.com/chuck/index.htm" title="Chuck Norris"><strong>Chuck Norris</strong></a>

0 comments - Posted by cheyennejack at 8:54 AM - Categories: SEO / Marketing

Feb 1 2008

Google Image Labeler, Human-powered search

I played around with Googles new attempt to add human-powered searching results to their images at the Google Image Labler page.

I can understand the idea. Kind of reminds me Jason Calacanis and Mahalo's Human-powered search idea.

While its interesting that they turn it into a game giving you and some random partner 2 minutes to guess at which keyword is most likely, I do think there can be some flaws to this methodology.

1) Because it is a game you become competitive in trying to beat the game rather than solve the problem. For instance, if I see a picture I know is Quarterback Tom Brady, then thats what I should type. However, after doing this for a time you find your counterpart might type "guy, man" or worse yet the color of the shirt he is wearing. This teaches you bad habits down the road and soon pictures of Tom Brady get associated with the color "red".

2) Along the same lines, you start to realize that singular words are more likely to match your teammates guesses who thinks the same thing and does one word as well.

3) They do start to eliminate certain words by marking them as not valid and showing them to you, similar to the game Taboo. Problem being that with Taboo you can't say that word or any deritive. So you learn in the Google game if you can't say "football" or "player" you type "football player" and suddenly get a match. I even found myself reading the words I couldn't say first before looking at the picture.

4) Quality. The quality of the images are very poor. Sometimes they just show you random cartoons you can barely make out. They need to index only higher quality images that you can tell what it is anyhow.

5) Text. Finally if there is any text written in the picture, you learn to type that first whether its relevant or not. If someone is in the middle of a fight wearing a shirt that says "peace". You type "peace" and you get a match since your counterpart figures out the same thing.

Granted I'm sure this won't be the only data they use in building the image search, but still something to consider as human-powered search becomes more popular. Games are good idea to entice, but it becomes a problem when beating the game is a different exercise from the end goal of producing relevant searches.

0 comments - Posted by cheyennejack at 7:48 PM - Categories: SEO / Marketing