Question: What is the ROI on Social Media?

Answer: What is the ROI of Your Phone?

• How can you measure the value of having a phone for your company?
• How do you evaluate the ability to have people call you about everything from customer support to new business?
• Is it easier to show a "Negative ROI" for not having phone?
• Would you even consider not having a phone in your business today?

Social media is as vital as a phone for the new business model while delivering greater results with more accuracy, in less time and fewer costs. If your business plan calls for a phone line, go ahead and stick in a social media plan. You will be glad you did.

However, if you or your boss is not yet convinced then take a look at this 4 minute video with plenty of "ROI numbers" to show you how the future leaders of business are scraping the old guard off the grid by utilizing a social media strategy.

Question: Where is that memo from 1996 calling email 'a flash in the pan; just something for kids and moms to send jokes and recipes; certainly not a useful tool in the business enterprise'?

Answer: The better question is which unemployment line the writer of that memo has been standing in for the last 10 years.

The song in this informative video is by Fatboy Slim and called "Right Here, Right Now", which could not be more accurate. Sure, there is an ongoing argument about whether social media is an evolution or revolution.

You can argue what you like, but know this. It is a GAME-CHANGER, and it is "Right Here, Right Now".

"Get busy living, or get busy dying", thats the kidney shot heard 'round the world right into your business. Social engagement cannot be avoided; only embraced. How will you react?


For those of you that want to read over the statements in the video quickly or come back after watching the video to the statistic that most jumped out at you, I've written them all down below.

In preparation for a presentation next week to cover the social media landscape I figured it would be more fun to create a social media buzzword poem, rather than dully list hundreds of terms and sites out there. 

In the spirit of collaborative community, feel free to add on some stanzas yourself!

Social Buzzword Potpourri

Twitter me this, Wiki me that,
Should I really care about a lolcat
Why’d I get poked on my Facebook?

 
Should I blog on my netbook
Has YouTube killed the video star
Or made it more delicious by far
Did Microsoft StumbleUpon Bing
Should I Digg anything Ning?

Widgets to elf myself and stock tickers
On Picasa and Zooomr, what about Flickr
Can I Cha Cha with mobile or just my MySpace
SEO, Messy-O Will you just Fixya this place?